Your Daily Game Plan
The Tour de Fat
New Belgium Brewing puts on the ultimate bicycle festival
If you asked us to trade in a perfectly functioning automobile for a bicycle, we'd assume you were either joking or regularly huffed cat pee fumes. But if you plied us with enough beer, anything is possible!
A fair hitting 15 cities, this fete is a celebration of all things bicycle. A free party with music, food, a parade (costumes-encouraged) and plenty of brews, the Tour has an interesting promotional twist.
At each event, they let one … lucky(?) attendee turn in the keys to their car in exchange for a $2,250 credit towards a new custom bike from a local shop.
The car gets auctioned for charity, and you get your experience in an automobile-free existence documented.
Which is an awesome deal! Provided you've bathed in a high ABV IPA this morning.