Your Daily Game Plan
Best New Performance Apparel
Columbia Omni-Freeze Zero turns your sweat into a cooling mechanism
Among the most hated words in the English language?
Phlegm, dude and moist.
And we don’t just hate the word moist — we hate the feeling, too.
Here to save the day (and help us stay dry) is Columbia Sportswear, introducing activewear that automagically recycles perspiration.
And while that sounds gross, it’s actually really cool … literally.
Columbia Omni-Freeze Zero gear (available spring 2013) uses an entirely new, way-advanced technology to utilize sweat as a temperature control mechanism. It actually lowers body temperature to keep you from overheating during a workout.
Instead of sweat resistant material, this stuff features a special polymer that soaks up sweat. Once absorbed, visible blue rings will form — kind of like those mountains on Coors Light bottles! — creating a cooling effect.
When exposed to … sorry, moist things, the polymer rings will swell up, sparking an instant cool-down.
And while we fully endorse running in nothing at all, personal testimonies have attested that the gear feels even more comfortable than free balling, dude.
Columbia Omni-Freeze Zero; Available spring 2013